non-technical material

[/nɒn-ˈtek.nɪ.kəl məˈtɪr.i.əl/]
nounpl: non-technical materials
material não-técnico
1. Content, documents, or information that does not require specialized technical knowledge to understand; written or presented in plain language accessible to general audiences
The company created non-technical material to explain the software features to customers without IT backgrounds.
A empresa criou material não-técnico para explicar os recursos do software aos clientes sem conhecimento de TI.
2. Educational or informational resources designed for lay people rather than specialists or professionals in a field
The technical writer produced non-technical material that made complex concepts understandable to the general public.
O redator técnico produziu material não-técnico que tornou conceitos complexos compreensíveis para o público em geral.
3. Content that avoids jargon, specialized terminology, and assumes minimal prior knowledge of the subject
Marketing departments often use non-technical material to reach broader audiences.
Os departamentos de marketing frequentemente usam material não-técnico para alcançar públicos mais amplos.
In Brazilian business and educational contexts, non-technical material is increasingly valued as companies and institutions recognize the importance of digital inclusion and accessibility. This term is frequently used in tech companies, healthcare, and financial services to describe customer-facing communications. The concept aligns with Brazil's growing focus on democratizing information access across different educational and socioeconomic levels.
Synonyms / Sinônimos
plain-language materialaccessible contentlay-friendly materialgeneral-audience contentsimplified material
Antonyms / Antônimos
technical materialspecialized contenttechnical documentationexpert-level material

Regional Variations

General Brazilian Portuguese
material não-técnico
Standard and most common usage across Brazil
São Paulo
material não-técnico / conteúdo acessível
Both terms used equally in business and academic contexts
Rio de Janeiro
material não-técnico / material leigo
'Material leigo' also used to emphasize lay-audience focus
Portugal
material não-técnico / conteúdo em linguagem simples
Portuguese Portuguese may favor 'linguagem simples' (simple language) emphasis

Related Words

technical jargonaccessibilityplain languagedocumentationuser manualeducational contentcommunicationsimplification

Related Idioms & Phrases

dumbed down (sometimes pejorative for non-technical material)
in plain English / em linguagem simples
accessible to the masses
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