1. A distribution or allocation strategy that does not focus on or aim toward specific recipients, demographics, or objectives; a broad, unfocused approach to spreading resources, content, or products
The company's non-targeted distribution strategy resulted in wasted marketing materials reaching uninterested audiences.
A estratégia de distribuição não direcionada da empresa resultou em desperdício de materiais de marketing que chegaram a públicos desinteressados.
2. In logistics and supply chain management, distribution that is not customized for specific customer segments or geographic regions
Non-targeted distribution of inventory led to stockouts in high-demand areas and excess stock elsewhere.
A distribuição não direcionada do inventário resultou em falta de estoque em áreas de alta demanda e excesso em outros locais.