1. Methods, techniques, or approaches that deviate from standard, traditional, or widely accepted procedures
The startup implemented non-conventional practices to disrupt the market.
A startup implementou práticas não convencionais para desrupt o mercado.
2. Unconventional or alternative ways of doing something that challenge established norms
Non-conventional practices in education focus on student-centered learning.
Práticas não convencionais na educação focam na aprendizagem centrada no aluno.