narrative control
[ˈnærətɪv kənˈtroʊl]
noun
controle da narrativa
1. The ability to shape, influence, or manage the public perception and interpretation of events through strategic communication and storytelling
The politician's campaign focused on narrative control to influence voter perception before the election.
A campanha do político se concentrou no controle da narrativa para influenciar a percepção dos eleitores antes da eleição.
2. In media and communications, the power to determine which version of events is presented to the public and how it is framed
Social media has disrupted traditional narrative control by allowing ordinary citizens to share their own stories.
As redes sociais perturbaram o controle da narrativa tradicional ao permitir que cidadãos comuns compartilhassem suas próprias histórias.
3. In storytelling and creative works, the author's authority to direct how the story unfolds and what the audience understands
The film's director maintained narrative control through strategic use of flashbacks and unreliable narration.
O diretor do filme manteve o controle da narrativa através do uso estratégico de flashbacks e narração não confiável.
This term has become increasingly prevalent in Brazilian and American political discourse since the 2010s, particularly in discussions about social media, fake news, and political campaigns. In Brazil, it's frequently used in critiques of government communication strategies and media coverage. The concept has gained prominence in both countries as a tool for analyzing power dynamics in information dissemination and public opinion formation.
NYC Slang
controlling the story / owning the narrative
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