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multichannel strategy
[/ˌmʌltiˈtʃænəl ˈstrætədʒi/]
noun
pl: multichannel strategies
estratégia multicanal
1.
A business approach that integrates multiple distribution channels and customer touchpoints to provide a seamless shopping and service experience
The company implemented a multichannel strategy combining online, mobile, and physical stores.
A empresa implementou uma estratégia multicanal combinando lojas online, aplicativos móveis e lojas físicas.
2.
A marketing plan that uses various platforms and channels to reach and engage customers across different points of contact
Their multichannel strategy includes social media, email, and in-store promotions.
Sua estratégia multicanal inclui mídia social, email e promoções em loja.
Synonyms
omnichannel strategy
integrated channel strategy
cross-channel approach
multi-platform strategy
Antonyms
single-channel strategy
mono-channel approach
Regional Variations
General Brazilian
estratégia multicanal
Most common term in Brazilian business context
São Paulo
estratégia multicanal
Standard usage in corporate and retail sectors
Portugal
estratégia multicanal
Same usage as in Brazil, increasingly common in Portuguese business language
Related Idioms & Phrases
meet customers where they are
omnichannel experience
seamless integration across channels
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