multi-platform presence
[ˈmʌlti-ˈplætfɔrm ˈprezəns]
nounpl: multi-platform presences
presença multi-plataforma
1. The existence and active engagement of a brand, individual, or organization across multiple digital and/or physical platforms simultaneously
The company's multi-platform presence includes their website, mobile app, social media accounts, and physical stores.
A presença multi-plataforma da empresa inclui seu site, aplicativo móvel, contas de mídia social e lojas físicas.
2. A marketing strategy that involves maintaining consistent visibility and communication across various channels and mediums
A strong multi-platform presence is essential for modern businesses to reach their target audience effectively.
Uma presença multi-plataforma forte é essencial para que os negócios modernos alcancem seu público-alvo de forma eficaz.
3. The strategic distribution of content and messaging across different digital platforms to maximize reach and engagement
Influencers leverage their multi-platform presence to monetize their audience across YouTube, TikTok, and Instagram.
Influenciadores aproveitam sua presença multi-plataforma para monetizar seu público no YouTube, TikTok e Instagram.
This term became increasingly prevalent in Brazil during the 2010s-2020s as businesses embraced digital transformation. In Brazilian startup culture (especially in São Paulo and Rio), multi-platform presence is considered essential for brand relevance. The concept reflects the high social media penetration in Brazil and the country's position as one of the world's largest social media consumer markets. In the USA, particularly in NYC, this phrase is widely used in tech, marketing, and entertainment industries as a fundamental business strategy.
NYC Slang
being everywhere at once / having your presence pop off on all the socials
Related Idioms & Phrases
casting a wide net
being everywhere the customer is
having your fingers in many pies
maintaining visibility across channels
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →