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multi-channel marketing

[/ˈmʌlti ˈtʃænəl ˈmɑːrkɪtɪŋ/]
noun
marketing multicanal
1. A marketing strategy that uses multiple communication channels and platforms to reach customers and promote products or services
The company implemented a multi-channel marketing strategy combining social media, email, and traditional advertising.
A empresa implementou uma estratégia de marketing multicanal combinando mídia social, e-mail e publicidade tradicional.
2. An integrated approach to customer engagement across different touchpoints and platforms
Multi-channel marketing ensures consistent messaging whether customers interact via mobile, web, or in-store.
O marketing multicanal garante mensagens consistentes independentemente de como os clientes interagem por celular, web ou na loja.
Synonyms
omnichannel marketingintegrated marketingcross-channel marketingmultichannel strategy
Antonyms
single-channel marketingtraditional marketing

Regional Variations

General Brazilian
marketing multicanal
Most common usage in Brazilian Portuguese
São Paulo
marketing em múltiplos canais
Alternative formal expression used in business contexts
Portugal
marketing multicanal
Standard terminology in Portuguese business language

Related Idioms & Phrases

reach customers on all fronts
meet customers where they are
integrated marketing approach
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