1. The ethical intention or goal behind an action, decision, or undertaking; the aim to do what is right or good
The organization's moral purpose is to help disadvantaged communities.
O propósito moral da organização é ajudar comunidades desfavorecidas.
2. A principle-driven objective that guides conduct based on ethical values rather than personal gain
Acting with moral purpose means prioritizing ethics over profits.
Agir com propósito moral significa priorizar a ética sobre lucros.