moisturize
[/ˈmɔɪstʃəraɪz/]
verb
hidratar
1. to add moisture to something, especially skin or hair, typically using a cosmetic product
You should moisturize your skin daily to keep it healthy.
Você deve hidratar sua pele diariamente para mantê-la saudável.
2. to make something less dry by adding water or moisture
The lotion will moisturize dry patches on your elbows.
O creme hidratará as áreas ressecadas de seus cotovelos.
In both American and Brazilian cultures, moisturizing is a fundamental part of skincare routines and personal hygiene. The cosmetics industry heavily promotes moisturizing products in both markets. In Brazil, products are often marketed with 'hidratação' as a key benefit, reflecting the tropical climate and concern with sun damage and skin dehydration.
Related Idioms & Phrases
moisturize and protect - a common skincare routine phrase
keep skin moisturized - maintenance of skin hydration
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