mobile retail
[MOH-bul REE-tayl]
nounpl: mobile retail operations/stores
varejo móvel
1. Retail commerce conducted through mobile devices, or the sale of goods from mobile or temporary physical locations such as food trucks, carts, or pop-up shops
Mobile retail has grown exponentially with the rise of smartphones and e-commerce applications.
O varejo móvel cresceu exponencialmente com o aumento de smartphones e aplicativos de comércio eletrônico.
2. The practice of selling products to consumers through portable retail units that move from location to location
The mobile retail sector includes food trucks, market stalls, and traveling merchants.
O setor de varejo móvel inclui food trucks, barracas de mercado e comerciantes ambulantes.
3. Shopping and purchasing conducted on mobile devices such as smartphones and tablets
Mobile retail sales now account for over 50% of total e-commerce transactions.
As vendas de varejo móvel agora representam mais de 50% do total de transações de comércio eletrônico.
Mobile retail is particularly prominent in Brazil's informal economy, where street vendors and temporary stalls serve as important retail channels in urban areas like São Paulo and Rio de Janeiro. In the digital context, mobile retail through apps and m-commerce has transformed consumer shopping habits in both Brazil and the USA, with Brazilian markets increasingly adopting mobile payment solutions. The term encompasses both traditional street commerce and modern digital retail through mobile devices.
NYC Slang
street hustle / mobile vending
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