minimize fallout
[ˈmɪnɪmaɪz ˈfɔːlaʊt]
verb phrase
minimizar os danos; reduzir as consequências negativas
1. To reduce the negative consequences or damage resulting from a crisis, mistake, or controversial situation
The company hired a PR firm to minimize fallout from the data breach scandal.
A empresa contratou uma agência de relações públicas para minimizar os danos do escândalo de vazamento de dados.
2. To limit the adverse effects or repercussions of an action or event
The manager tried to minimize fallout by addressing the employee complaints immediately.
O gerente tentou reduzir as consequências negativas abordando imediatamente as reclamações dos funcionários.
3. To control damage in terms of reputation, relationships, or business impact
They released a statement to minimize fallout after the controversial decision.
Eles divulgaram um comunicado para minimizar os danos após a decisão controversa.
This phrase is widely used in American business and political contexts, especially in media, corporate communications, and public relations. In Brazil, it reflects growing corporate and political communication practices, particularly following scandals or business setbacks. The concept emphasizes proactive communication strategies to protect reputation and maintain stakeholder confidence.
NYC Slang
damage control; keep a lid on it; spin the story
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