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micro-targeted strategy

[/ˈmaɪ.kroʊ ˈtɑːr.ɡɪ.tɪd ˈstræt.ə.dʒi/]
nounfemininepl: estratégias micro-direcionadas
estratégia micro-direcionada
1. A marketing or communication strategy that targets very specific segments of an audience with customized messages based on detailed demographic, behavioral, or psychographic data
The political campaign used a micro-targeted strategy to reach individual voters with personalized messages about issues important to them.
A campanha política utilizou uma estratégia micro-direcionada para alcançar eleitores individuais com mensagens personalizadas sobre questões importantes para eles.
2. A business approach that uses advanced analytics and consumer data to deliver highly specific marketing content to narrowly defined audience segments
The e-commerce platform employed a micro-targeted strategy to increase conversion rates by showing products tailored to each user's browsing history.
A plataforma de e-commerce empregou uma estratégia micro-direcionada para aumentar as taxas de conversão, mostrando produtos personalizados de acordo com o histórico de navegação de cada usuário.
Synonyms
precision targetinggranular targetingbehavioral targetingpersonalized marketing strategyestratégia de segmentação precisaestratégia de marketing personalizado
Antonyms
mass marketing strategybroad-based strategygeneric marketingestratégia de marketing em massaestratégia genérica

Regional Variations

General Brazilian
estratégia micro-direcionada
standard and widely used in marketing contexts
São Paulo
estratégia de micro-segmentação
commonly used in business and marketing circles
Rio de Janeiro
estratégia micro-direcionada
standard usage in corporate environments
Portugal
estratégia micro-direcionada
used in Portuguese business contexts; may also use 'segmentação de nicho'

Related Idioms & Phrases

hit the bullseye
speak to the right audience
tailor-made approach
atingir o público-alvo
segmentação de precisão
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