media coverage
[ˈmiːdiə ˈkʌvərɪdʒ]
noun
cobertura mediática
1. The extent to which news and information about an event, person, or topic is reported by newspapers, television, radio, and online news sources
The presidential election received extensive media coverage from all major news outlets.
A eleição presidencial recebeu extensa cobertura mediática de todos os principais meios de comunicação.
2. The reporting and discussion of a particular subject or event across various media platforms and channels
The scandal generated massive media coverage worldwide.
O escândalo gerou enorme cobertura mediática em todo o mundo.
3. The amount and type of journalistic attention given to a news story or public figure
Celebrity gossip often receives disproportionate media coverage compared to serious issues.
O fofoca de celebridades muitas vezes recebe cobertura mediática desproporcional em comparação com questões sérias.
In Brazilian Portuguese, both 'cobertura mediática' and 'cobertura da mídia' are widely used, with the latter being increasingly common in modern digital contexts. In the US, 'media coverage' is a standard journalistic term used across all platforms, from traditional news to social media commentary. The concept is central to public relations, marketing, and political campaigns in both cultures.
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