measured strategy
[MEZh-ərd STRAT-ə-jee]
nounpl: measured strategies
estratégia ponderada
1. A carefully planned and deliberate approach to achieving a goal, characterized by cautious decision-making and avoiding hasty actions
The company adopted a measured strategy to expand into new markets, conducting thorough research before each move.
A empresa adotou uma estratégia ponderada para expandir para novos mercados, realizando pesquisas minuciosas antes de cada movimento.
2. A tactical plan that emphasizes restraint, calculation, and step-by-step progression rather than aggressive or impulsive action
The coach implemented a measured strategy in the second half, focusing on controlling the pace of the game.
O treinador implementou uma estratégia ponderada na segunda metade, focando no controle do ritmo do jogo.
This phrase is widely used in business, military, and political contexts in both Brazil and the USA. In Brazilian corporate culture, emphasizing a 'measured strategy' reflects professionalism and sound judgment. In American contexts, it often contrasts with more aggressive market competition strategies, particularly relevant in Silicon Valley discussions about growth versus sustainability.
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