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measured marketing

[ˈmɛʒərd ˈmɑrkɪtɪŋ]
noun
marketing mensurado
1. A marketing approach based on data analysis, metrics, and quantifiable results to optimize campaigns and demonstrate ROI
The company adopted measured marketing strategies to track every customer interaction and improve conversion rates.
A empresa adotou estratégias de marketing mensurado para rastrear cada interação do cliente e melhorar as taxas de conversão.
2. Marketing efforts that are carefully planned and evaluated using specific KPIs and performance indicators
Through measured marketing, they were able to reduce advertising costs by 30% while increasing sales.
Por meio do marketing mensurado, conseguiram reduzir os custos de publicidade em 30% enquanto aumentavam as vendas.
Synonyms
data-driven marketingperformance marketinganalytics-based marketingROI-focused marketingmarketing mensurado
Antonyms
unmeasured marketingintuitive marketingtraditional marketingbrand-only marketing

Regional Variations

General Brazilian
marketing mensurado
Most common term in Brazilian Portuguese business contexts
São Paulo
marketing baseado em métricas
Alternative used in corporate environments
Portugal
marketing quantificado
Portuguese variant, emphasizing quantification
General
marketing orientado por dados
Data-driven marketing is also widely used across all regions

Related Idioms & Phrases

by the numbers
evidence-based approach
bottom-line focused
tracking every metric
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