maximum exposure
[ˈmæksɪməm ɪkˈspoʊʒər]
noun
máxima exposição
1. The greatest possible extent to which something or someone is revealed, publicized, or made visible to an audience
The celebrity sought maximum exposure for her new album by appearing on multiple talk shows.
A celebridade buscou máxima exposição para seu novo álbum ao aparecer em vários programas de TV.
2. In photography or cinematography, the highest amount of light allowed to reach a camera sensor or film
The photographer adjusted the settings to achieve maximum exposure without overexposing the image.
O fotógrafo ajustou as configurações para alcançar máxima exposição sem superexpor a imagem.
3. The greatest degree of risk or vulnerability to a particular danger or adverse condition
Workers in that factory face maximum exposure to harmful chemicals without proper protective equipment.
Os trabalhadores dessa fábrica enfrentam máxima exposição a produtos químicos prejudiciais sem equipamento de proteção adequado.
4. In marketing and media, the widest reach and visibility among a target audience
To get maximum exposure, the company decided to launch an advertising campaign across all social media platforms.
Para obter máxima exposição, a empresa decidiu lançar uma campanha publicitária em todas as plataformas de mídia social.
In Brazilian business and marketing culture, 'máxima exposição' is a highly valued objective, reflecting the importance of media presence and public visibility in competitive markets. In the USA, 'maximum exposure' is commonly used in entertainment, politics, and social media contexts, often paired with strategies for viral marketing and influencer partnerships. The term reflects modern concerns about visibility and brand presence in digital and traditional media landscapes.
NYC Slang
max exposure; going viral; getting that spotlight
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