maximum exposure

[ˈmæksɪməm ɪkˈspoʊʒər]
noun
máxima exposição
1. The greatest possible extent to which something or someone is revealed, publicized, or made visible to an audience
The celebrity sought maximum exposure for her new album by appearing on multiple talk shows.
A celebridade buscou máxima exposição para seu novo álbum ao aparecer em vários programas de TV.
2. In photography or cinematography, the highest amount of light allowed to reach a camera sensor or film
The photographer adjusted the settings to achieve maximum exposure without overexposing the image.
O fotógrafo ajustou as configurações para alcançar máxima exposição sem superexpor a imagem.
3. The greatest degree of risk or vulnerability to a particular danger or adverse condition
Workers in that factory face maximum exposure to harmful chemicals without proper protective equipment.
Os trabalhadores dessa fábrica enfrentam máxima exposição a produtos químicos prejudiciais sem equipamento de proteção adequado.
4. In marketing and media, the widest reach and visibility among a target audience
To get maximum exposure, the company decided to launch an advertising campaign across all social media platforms.
Para obter máxima exposição, a empresa decidiu lançar uma campanha publicitária em todas as plataformas de mídia social.
In Brazilian business and marketing culture, 'máxima exposição' is a highly valued objective, reflecting the importance of media presence and public visibility in competitive markets. In the USA, 'maximum exposure' is commonly used in entertainment, politics, and social media contexts, often paired with strategies for viral marketing and influencer partnerships. The term reflects modern concerns about visibility and brand presence in digital and traditional media landscapes.
NYC Slang
max exposure; going viral; getting that spotlight
Synonyms / Sinônimos
wide exposurebroad visibilitymaximum visibilitypeak exposureextensive coveragefull exposure
Antonyms / Antônimos
minimum exposurelimited exposurelow visibilityrestricted access

Regional Variations

General Brazilian Portuguese
máxima exposição
Standard term used in business, marketing, and media contexts
Rio de Janeiro
máxima exposição; visibilidade total
May use 'visibilidade total' in informal contexts
São Paulo
máxima exposição; cobertura máxima
Business and marketing hub often uses 'cobertura máxima' in commercial contexts
Portugal
máxima exposição; exposição máxima
Both forms are acceptable; slightly more formal usage than Brazilian Portuguese

Related Words

exposurepublicityvisibilitycoverageprominencereachaperturerisk assessment

Related Idioms & Phrases

in the spotlight
in the public eye
get the word out
blow up (in popularity)
go viral
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