1. Deceptive or dishonest marketing practices intended to mislead consumers or manipulate market conditions for financial gain
The company was accused of marketing fraude for falsely advertising the product's health benefits.
A empresa foi acusada de fraude de marketing por publicitar falsamente os benefícios à saúde do produto.
2. Illegal or unethical promotional activities that violate consumer protection laws or advertising standards
Marketing fraude can result in hefty fines and damage to brand reputation.
A fraude de marketing pode resultar em multas pesadas e danos à reputação da marca.