major gift

[/ˈmeɪdʒər ɡɪft/]
nounpl: major gifts
doação de grande vulto
1. A significant monetary or asset contribution made to a charitable organization, nonprofit institution, or educational establishment, typically from wealthy donors or corporations
The university received a major gift of $5 million from an anonymous donor to fund the new science building.
A universidade recebeu uma doação de grande vulto de 5 milhões de dólares de um doador anônimo para financiar o novo prédio de ciências.
2. In fundraising, a donation that significantly exceeds an organization's average gift size and requires specialized cultivation and stewardship
The nonprofit's major gift officer focuses on securing contributions above $100,000.
O oficial de doações de grande vulto da organização sem fins lucrativos concentra-se em garantir contribuições acima de $100.000.
In the USA and Brazil, major gifts are a cornerstone of nonprofit fundraising strategy. Organizations typically have dedicated major gift officers or teams. The threshold for what constitutes a 'major gift' varies by organization and sector—in universities it might be $100,000+, while smaller nonprofits may consider $10,000 as major. This is a specialized term used primarily in development/fundraising contexts.
Synonyms / Sinônimos
substantial donationlarge contributionsignificant giftprincipal giftlead gift
Antonyms / Antônimos
minor giftsmall donationtoken contribution

Regional Variations

General Brazilian
doação de grande vulto / grande doação
Most commonly used in nonprofit and educational contexts
Portugal
doação significativa / doação de valor elevado
Portuguese usage tends toward more formal phrasing
USA
major gift
Standard term in American fundraising and philanthropy sectors

Related Words

fundraisingdonor cultivationphilanthropyendowmentcapital campaignplanned giving

Related Idioms & Phrases

to secure a major gift
to cultivate a major gift prospect
to solicit major gifts
major gift officer
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