maintained traction
[meɪnˈteɪnd ˈtrækʃən]
noun phrase / verb phrase
tração mantida
1. The ability of a vehicle or object to maintain grip or contact with a surface without slipping
The car maintained traction on the icy road despite the hazardous conditions.
O carro manteve a tração na estrada gelada apesar das condições perigosas.
2. In figurative usage, the ability to sustain momentum, progress, or influence in a situation
The startup maintained traction in the market despite increased competition.
A startup manteve tração no mercado apesar da concorrência aumentada.
3. Medical/therapeutic context: the continuous application of a pulling force to a body part
The patient's spine required maintained traction for proper alignment.
A coluna vertebral do paciente precisava de tração mantida para alinhamento adequado.
In Brazilian business culture, 'maintained traction' (tração mantida) has become increasingly popular in startup and entrepreneurship discussions, borrowed from English-language business terminology. In the USA, it's commonly used in both automotive contexts (especially regarding vehicle safety features) and in modern business/tech vernacular to describe sustained growth or market presence.
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