1. A business approach focused on maintaining exclusivity, premium pricing, and brand prestige by limiting distribution, controlling brand image, and targeting affluent consumers
The luxury strategy of the fashion house involved opening only flagship stores in major cities to maintain exclusivity.
A estratégia de luxo da casa de moda envolveu abrir apenas lojas bandeira nas principais cidades para manter a exclusividade.
2. A marketing and positioning strategy that emphasizes quality, heritage, craftsmanship, and aspirational value over mass-market appeal
Their luxury strategy emphasizes heritage and handcrafted excellence rather than volume sales.
Sua estratégia de luxo enfatiza herança e excelência artesanal em vez de vendas em volume.