licensed packaging

[ˈlaɪsənst ˈpækɪdʒɪŋ]
nounpl: licensed packagings
embalagem licenciada
1. Packaging materials or designs that have been officially authorized by the trademark or intellectual property holder to display branded characters, logos, or copyrighted designs
The toy company uses licensed packaging featuring popular cartoon characters to attract children.
A empresa de brinquedos usa embalagem licenciada apresentando personagens de desenhos animados populares para atrair crianças.
2. Commercially produced packaging that complies with legal agreements permitting the use of protected intellectual property
All licensed packaging must display the official trademark and comply with brand guidelines.
Toda embalagem licenciada deve exibir a marca registrada oficial e estar em conformidade com as diretrizes da marca.
3. Packaging approved and authorized by the original brand owner or their representatives
We only sell products in licensed packaging to ensure authenticity and quality standards.
Vendemos apenas produtos em embalagem licenciada para garantir autenticidade e padrões de qualidade.
Licensed packaging is particularly important in Brazil and the USA for product authentication, consumer protection, and combating counterfeits. In Brazil, regulatory bodies like ANVISA closely monitor licensed packaging for health and safety products. The term is widely used in retail, e-commerce, and entertainment merchandise industries across both countries.
Synonyms / Sinônimos
authorized packagingbranded packagingofficial packagingtrademark packaging
Antonyms / Antônimos
unlicensed packagingcounterfeit packaginggeneric packagingunauthorized packaging

Regional Variations

General Brazilian
embalagem licenciada
Standard term used throughout Brazil in commercial and legal contexts
São Paulo
embalagem licenciada / embalagem autorizada
Both terms commonly used in the major commercial and industrial hub
Portugal
embalagem licenciada
Same as Brazilian Portuguese; widely used in European context

Related Words

trademarkintellectual propertybrand licensingpackaging designcopyrightmerchandising

Related Idioms & Phrases

get a license to use
official seal of approval
branded merchandise
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