judgmental forecasting
[ˈdʒʌdʒ.mən.təl ˈfɔːr.kæs.tɪŋ]
noun
previsão baseada em julgamento
1. A forecasting method that relies on expert opinion, intuition, and subjective assessment rather than purely on historical data or mathematical models
The company used judgmental forecasting to predict market trends based on their industry experience.
A empresa utilizou previsão baseada em julgamento para prever tendências de mercado com base em sua experiência do setor.
2. A forecasting approach where trained professionals use their knowledge and expertise to make predictions about future events
Judgmental forecasting was essential when historical data was unavailable for the new product launch.
A previsão baseada em julgamento foi essencial quando dados históricos não estavam disponíveis para o lançamento do novo produto.
Judgmental forecasting is widely used in Brazilian business contexts, particularly in companies with limited historical data or in emerging markets. It reflects the importance placed on expert knowledge and professional experience in decision-making within Latin American corporate culture. In the USA, this method has gained renewed interest in agile and startup environments where rapid decision-making is valued alongside data-driven approaches.
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