judgment sampling
[/ˈdʒʌdʒmənt ˈsæmplɪŋ/]
noun
amostragem por julgamento
1. A non-probability sampling method where the researcher deliberately selects specific units or individuals based on their expert judgment and knowledge of the population, rather than using random selection
The market researcher used judgment sampling to select only the most influential brand ambassadors for the study.
O pesquisador de mercado utilizou amostragem por julgamento para selecionar apenas os embaixadores de marca mais influentes para o estudo.
2. A sampling technique commonly used in qualitative research where the researcher chooses participants who are most likely to provide relevant and rich information
For the focus group on sustainable practices, judgment sampling was employed to recruit industry experts.
Para o grupo de discussão sobre práticas sustentáveis, a amostragem por julgamento foi empregada para recrutar especialistas da indústria.
Judgment sampling is widely used in both Brazilian and American research contexts, particularly in qualitative studies, market research, and case studies. In Brazil, it's often employed in social science research and business studies. The term reflects the researcher's expertise and is considered acceptable when properly documented, though it requires transparency about potential selection bias. In academic publications, both Portuguese and Brazilian researchers are expected to explicitly acknowledge when this method is used.
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