1. Free advertising or promotional mention given on radio, TV, or in media, often in exchange for favors or as a courtesy
The radio station gave the new restaurant a jabá during the morning show.
A rádio deu um jabá para o novo restaurante no programa da manhã.
2. Undisclosed or informal payment/benefit given to secure media coverage or promotional support
The influencer received jabá from the brand instead of a direct payment.
A influenciadora recebeu jabá da marca em vez de pagamento direto.