interactivity

[/ˌɪntərækˈtɪvɪti/]
nounfemininepl: interatividades
interatividade
1. the quality or state of being interactive; the ability to interact or influence each other
The interactivity of the website allows users to engage with content in real-time.
A interatividade do site permite que os usuários se envolvam com o conteúdo em tempo real.
2. in technology and digital media, the capacity for two-way communication and mutual influence between user and system
Modern video games are praised for their high level of interactivity.
Videogames modernos são elogiados pelo seu alto nível de interatividade.
3. the degree to which users can participate, contribute, or control the flow of information in a system or environment
Social media platforms thrive on user interactivity and engagement.
As plataformas de mídia social prosperam graças à interatividade e ao engajamento dos usuários.
The term 'interatividade' has become increasingly important in Brazil with the growth of digital technologies, social media, and online education. It reflects a cultural shift toward more participatory and collaborative digital experiences. In the USA, 'interactivity' is a key concept in marketing, UX design, and entertainment industries, emphasizing user engagement and customization.
Synonyms / Sinônimos
interactionengagementparticipationresponsivenesstwo-way communication
Antonyms / Antônimos
passivitynon-engagementunresponsivenessstatic nature

Regional Variations

General Brazilian
interatividade
standard term used in technology, media, and communications contexts
São Paulo
interatividade
commonly used in tech industry and digital marketing
Rio de Janeiro
interatividade
used similarly across different sectors
Portugal
interatividade
same term used; may occasionally see 'caráter interativo' as alternative phrasing

Related Words

interactiveinteractinteractionuser engagementdigital mediauser interface

Related Idioms & Phrases

high level of interactivity
user interactivity
lack of interactivity
boost interactivity
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