insignificant target
[/ˌɪnsɪɡˈnɪfɪkənt ˈtɑːrɡɪt/]
noun phrasepl: insignificant targets
alvo insignificante
1. A goal, objective, or person of little importance or minimal value; something unworthy of serious attention or effort
The company dismissed the startup as an insignificant target in the market.
A empresa descartou a startup como um alvo insignificante no mercado.
2. In military or tactical contexts, a strategic objective of minimal military or tactical importance
The general considered the outpost an insignificant target not worth the resources.
O general considerou o posto um alvo insignificante que não valia os recursos.
3. A person or entity deemed unimportant or beneath notice
She refused to be treated as an insignificant target for their criticism.
Ela se recusou a ser tratada como um alvo insignificante para suas críticas.
In both Brazilian and American contexts, this phrase is frequently used in business, military, and social situations to dismiss or minimize the importance of competitors, enemies, or rivals. In Brazilian Portuguese, the term 'alvo' carries slightly more aggressive connotations than the English 'target,' often implying contempt. In American English, especially in NYC, similar dismissive attitudes are expressed through slang like 'small fish' or 'not worth the trouble.'
NYC Slang
small-time target / small fish
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