1. A strategic pathway or process designed to develop, implement, and commercialize new ideas, products, or services within an organization
The company established an innovation route to bring new technologies to market faster.
A empresa estabeleceu uma rota de inovação para levar novas tecnologias ao mercado mais rapidamente.
2. A structured approach or framework that guides the transformation of concepts into viable business solutions
Following the innovation route, the startup was able to scale its operations efficiently.
Seguindo a rota de inovação, a startup conseguiu escalar suas operações de forma eficiente.