1. to begin or establish new practices, traditions, or habitual behaviors in a society or group
The company decided to initiate new customs for employee recognition.
A empresa decidiu iniciar novos costumes para reconhecimento dos funcionários.
2. to introduce and start following novel conventional practices or rituals
The community worked together to initiate new customs that reflected modern values.
A comunidade trabalhou junta para iniciar novos costumes que refletissem valores modernos.