1. People who have the power to affect the purchasing decisions or opinions of others because of their authority, knowledge, position, or relationship with their audience, typically on social media platforms
Many fashion influencers promote new clothing brands on Instagram.
Muitos influenciadores de moda promovem novas marcas de roupa no Instagram.
2. Content creators with a significant following on digital platforms who shape trends and consumer behavior
Tech influencers reviewed the new smartphone before its official launch.
Os influenciadores de tecnologia avaliaram o novo smartphone antes do seu lançamento oficial.