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influencer

[/ˈɪnfluənsər/]
nounmasculine/femininepl: influencers
influenciador/a
1. A person who has the ability to influence the opinions or behavior of others, especially through social media or other platforms
The beauty influencer promoted the new skincare line on Instagram.
A influenciadora de beleza promoveu a nova linha de cuidados da pele no Instagram.
2. A content creator with a significant following who can affect purchasing decisions or opinions of their audience
The fashion influencer collaborated with the luxury brand for an exclusive collection.
A influenciadora de moda colaborou com a marca de luxo para uma coleção exclusiva.
NYC Slang
influencer (borrowed term commonly used in NYC media and fashion industries)
Synonyms
content creatorsocial media personalitybrand ambassadoropinion leader
Antonyms
followeraudience member

Regional Variations

General Brazilian
influenciador/a
Most common term used across Brazil
São Paulo
influenciador/a
Standard usage in business and marketing contexts
Rio de Janeiro
influenciador/a
Widely used in digital and entertainment industries
Portugal
influenciador/a
Portuguese adaptation of the English term, increasingly common in digital marketing

Related Idioms & Phrases

have influence
wield influence
ride the wave of social media popularity
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