infinite scroll

[/ˈɪnfɪnɪt skroʊl/]
nounpl: infinite scrolls
rolagem infinita
1. A web design technique that automatically loads and displays more content as the user scrolls down a page, eliminating the need for pagination or a 'load more' button
Instagram uses infinite scroll to continuously load new posts as you swipe down your feed.
O Instagram usa rolagem infinita para carregar continuamente novos posts conforme você desliza para baixo no seu feed.
2. A user interface pattern where content is dynamically fetched and rendered as the viewer reaches the bottom of the currently visible content
The website implemented infinite scroll to improve user engagement and time spent on the platform.
O site implementou rolagem infinita para melhorar o engajamento do usuário e o tempo gasto na plataforma.
Infinite scroll is a ubiquitous feature in modern social media platforms like Instagram, TikTok, Twitter, and Facebook, particularly popular in Brazil where social media usage is extremely high. The term is often used in tech discussions in both English and Portuguese, reflecting the global nature of web design terminology. In Brazil, this feature has become deeply integrated into how users consume content daily, contributing to extended social media usage habits.
Synonyms / Sinônimos
endless scrollcontinuous scrollauto-loadlazy loading
Antonyms / Antônimos
paginationload more buttondiscrete loading

Regional Variations

General Brazilian
rolagem infinita
Most common term used in technology and social media contexts
São Paulo
rolagem infinita / scroll infinito
Tech-savvy communities may use both Portuguese and English terms interchangeably
Rio de Janeiro
rolagem infinita
Standard usage in tech and design sectors
Portugal
deslocamento infinito / rolagem infinita
Portuguese Portuguese speakers may prefer 'deslocamento' but 'rolagem infinita' is increasingly common

Related Words

paginationlazy loadingscrollinguser interfaceweb designdynamic contentfeed

Related Idioms & Phrases

scroll to the bottom
endless feed
down the rabbit hole
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