individualized rollout
[ˌɪndɪˈvɪdʒuəlaɪzd ˈroʊlaʊt]
nounpl: individualized rollouts
lançamento personalizado
1. A phased deployment or launch of a product, service, or feature tailored to specific groups, regions, or individual users with customized parameters, timing, or features
The software company implemented an individualized rollout, giving early access to premium users before releasing to the general public.
A empresa de software implementou um lançamento personalizado, dando acesso antecipado aos usuários premium antes de liberar para o público geral.
2. A gradual introduction of a new initiative, policy, or system that is adapted to meet the specific needs or circumstances of different groups or individuals
The healthcare provider used an individualized rollout strategy for the new electronic health records system across different departments.
O provedor de saúde usou uma estratégia de lançamento personalizado para o novo sistema de prontuários eletrônicos em diferentes departamentos.
This term is predominantly used in tech, software, and business contexts in both Brazil and the USA. In Brazil, it reflects the growing influence of English tech terminology in Portuguese business language, with many companies using 'roll-out' alongside Portuguese translations. The concept gained prominence during software updates and SaaS implementations, where gradual, targeted releases became standard practice to manage user adoption and gather feedback.
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