impulsive purchasing
[ɪmˈpʌlsɪv ˈpɜːtʃəsɪŋ]
nounpl: impulsive purchases
compra por impulso
1. The act of buying something without planning or careful consideration, often driven by emotion or sudden desire rather than necessity
Her impulsive purchasing at the shopping mall resulted in several items she didn't really need.
Sua compra por impulso no shopping resultou em vários itens que ela não realmente precisava.
2. Unplanned consumer spending triggered by emotional states, marketing stimuli, or immediate gratification
Impulsive purchasing behavior increases during holiday sales and special promotions.
O comportamento de compra por impulso aumenta durante promoções de feriados e liquidações especiais.
Impulsive purchasing is a significant consumer behavior studied extensively in both Brazilian and American markets. In Brazil, during Black Friday and holiday seasons, impulsive purchasing spikes dramatically. American consumer culture, heavily influenced by marketing and e-commerce convenience, shows high rates of impulse buying. Both cultures recognize this behavior as a psychological phenomenon often linked to stress relief, emotional compensation, and the dopamine rush of acquiring new items.
NYC Slang
retail therapy; spur-of-the-moment shopping
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