impulsive demand
[/ɪmˈpʌlsɪv dɪˈmænd/]
nounpl: impulsive demands
demanda impulsiva
1. A sudden, unplanned desire to purchase a product or service without prior consideration or rational evaluation
The store's strategic placement of chocolate bars near the checkout counter is designed to encourage impulsive demand.
A colocação estratégica de barras de chocolate perto do caixa é projetada para incentivar a demanda impulsiva.
2. In economics and consumer behavior, a purchase driven by emotion or immediate desire rather than necessity or planning
Black Friday sales generate significant impulsive demand among consumers who buy items they hadn't planned to purchase.
As vendas da Black Friday geram uma demanda impulsiva significativa entre consumidores que compram itens que não planejavam adquirir.
In Brazilian consumer culture, impulsive demand is particularly evident during major shopping events like Black Friday and Cyber Monday, which have grown significantly in popularity. American marketing strategies heavily rely on understanding and stimulating impulsive demand through psychological triggers such as scarcity, urgency, and strategic product placement. This concept is central to modern retail psychology and e-commerce optimization.
NYC Slang
spur-of-the-moment buy / heat-of-the-moment purchase
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