1. The process of enhancing or increasing the level of contentment, happiness, or fulfillment that customers experience with a product, service, or company
Improving customer satisfaction is our top priority this quarter.
Melhorar a satisfação do cliente é nossa prioridade máxima neste trimestre.
2. Taking actions or implementing strategies to better meet customer needs and expectations
The company invested in training staff for improving customer satisfaction.
A empresa investiu no treinamento de pessoal para melhorar a satisfação do cliente.