1. A marketing approach or strategy that lacks accuracy, clarity, or specificity in targeting, messaging, or measurement, often resulting in inefficient resource allocation and unclear results
Relying on vague demographic data is an imprecise marketing method that wastes advertising budget.
Confiar em dados demográficos vagos é um método de marketing impreciso que desperdiça orçamento publicitário.
2. Marketing techniques that do not employ clear metrics, defined objectives, or precise audience segmentation
Spray and pray campaigns represent an imprecise marketing method with low ROI.
Campanhas indiscriminadas representam um método de marketing impreciso com baixo ROI.