immersive event
[/ɪˈmɜːrsɪv ɪˈvent/]
nounpl: immersive events
evento imersivo
1. An event that fully engages participants through multi-sensory experiences, digital technology, or interactive environments that make attendees feel completely absorbed and part of the experience
The museum's immersive event transported visitors to ancient Rome through virtual reality and interactive installations.
O evento imersivo do museu transportou os visitantes para a Roma antiga através de realidade virtual e instalações interativas.
2. A live experience designed to blur the line between audience and performance, often using cutting-edge technology, theater, or spatial design
The theater company created an immersive event where audiences walked through different rooms and interacted with performers.
A companhia de teatro criou um evento imersivo onde o público caminhou por diferentes salas e interagiu com os atores.
Immersive events have become increasingly popular in Brazil, particularly in São Paulo's tech and creative scenes. They represent a shift from traditional passive consumption toward active participation. In the USA, particularly in New York, immersive events are a booming entertainment sector, with companies like Meow Wolf and Sleep No More pioneering this format. The term reflects contemporary trends in experiential marketing and entertainment that prioritize engagement and multi-sensory experiences.
NYC Slang
immersive experience / 'next-level event' / 'fully interactive thing'
Related Idioms & Phrases
stepping into another world
getting fully engaged
blurring the lines between reality and fiction
all-encompassing experience
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