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immediate gratification

[ɪˈmiːdiət ɡrætɪfɪˈkeɪʃən]
nounfeminine
gratificação imediata
1. The desire to experience pleasure or satisfaction without delay, often at the expense of long-term goals or delayed rewards
Children often struggle with immediate gratification and want rewards right away.
As crianças frequentemente lutam contra a gratificação imediata e querem recompensas imediatamente.
2. The act of satisfying a desire or need instantly rather than waiting or working toward a future benefit
He chose immediate gratification by spending all his money on luxury items instead of saving for retirement.
Ele escolheu a gratificação imediata gastando todo o seu dinheiro em itens de luxo em vez de economizar para a aposentadoria.
NYC Slang
instant fix / quick hit
Synonyms
instant gratificationshort-term pleasureimpulsivenessinstant satisfaction
Antonyms
delayed gratificationlong-term planningself-controlpatience

Regional Variations

General Brazilian
gratificação imediata
Standard term used across Brazil
São Paulo
satisfação instantânea
Alternative modern phrasing common in business contexts
Portugal
gratificação imediata
Standard European Portuguese term

Related Idioms & Phrases

eating the cake and having it too
living for the moment
wanting it all now
the now generation
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