image consulting

[/ˈɪmɪdʒ kənˈsʌltɪŋ/]
noun
consultoria de imagem
1. Professional service that helps individuals or organizations improve their public appearance, personal branding, and overall professional image through guidance on clothing, grooming, communication style, and behavior
She hired an image consulting firm to prepare for her role as a corporate executive.
Ela contratou uma empresa de consultoria de imagem para se preparar para seu cargo de executiva corporativa.
2. The practice of advising clients on how to present themselves effectively to achieve personal or professional goals
Image consulting has become increasingly popular among politicians and celebrities.
A consultoria de imagem tornou-se cada vez mais popular entre políticos e celebridades.
Image consulting is a thriving industry in both Brazil and the USA, particularly among celebrities, politicians, and corporate executives. In Brazil, it gained prominence with the growth of media and television industry. In the USA, it became a major profession in the 1980s-90s. The service is viewed as a legitimate investment in professional development in corporate and public-facing roles.
NYC Slang
image game, makeover management, brand coaching
Synonyms / Sinônimos
image coachingpersonal brandingstyle consultingprofessional image services
Antonyms / Antônimos
image neglectpersonal disregard

Regional Variations

General Brazilian
consultoria de imagem
Most common term used throughout Brazil
São Paulo
consultoria de imagem / image consulting
Often uses English term in business contexts
Rio de Janeiro
consultoria de imagem
Standard usage in professional and media sectors
Portugal
consultoria de imagem / consultoria de aparência
Portuguese equivalent often used; sometimes 'coaching de imagem'

Related Words

consultantwardrobe stylingpersonal brandingetiquette coachingmedia traininggroomingappearance management

Related Idioms & Phrases

polish one's image
improve one's public persona
rebrand oneself
put one's best foot forward
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