1. Success achieved primarily through marketing buzz, media attention, and public excitement rather than inherent product quality or genuine value
The startup's hype-driven success didn't translate into long-term profitability.
O sucesso impulsionado por hype da startup não se traduziu em lucratividade a longo prazo.
2. Temporary popularity or market dominance created by aggressive promotion and social momentum rather than substantive merit
Critics argued that the app's hype-driven success would fade once users realized its limitations.
Os críticos argumentaram que o sucesso impulsionado por hype do aplicativo desapareceria quando os usuários percebessem suas limitações.