horizontal growth
[/ˌhɒrɪˈzɒntəl ɡroʊθ/]
nounpl: horizontal growths
crescimento horizontal
1. Business expansion achieved by increasing market share within the same industry or product line, rather than expanding into new markets or diversifying into different sectors
The company pursued horizontal growth by opening new retail locations in untapped markets.
A empresa perseguiu crescimento horizontal abrindo novas lojas em mercados inexplorados.
2. In biology or agriculture, growth that occurs along a lateral or sideways direction rather than vertical
The plant exhibited horizontal growth along the trellis.
A planta apresentou crescimento horizontal ao longo da treliça.
3. Organizational expansion through mergers and acquisitions of similar or complementary businesses at the same level of production
The retailer's horizontal growth strategy involved acquiring competing department stores.
A estratégia de crescimento horizontal do varejista envolveu a aquisição de lojas de departamento concorrentes.
This term is predominantly used in business, finance, and economic contexts in both Brazil and the USA. In Brazilian companies, horizontal growth strategies are often pursued to consolidate market position before attempting international expansion. The concept is central to MBA programs and corporate strategy discussions in both countries.
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →