1. A tendency or bias to favor domestic products, services, or investments over foreign alternatives
The company's home preference policy encourages consumers to buy locally-produced goods.
A política de preferência pelo produto nacional da empresa incentiva os consumidores a comprar bens produzidos localmente.
2. In economics, the inclination of consumers or investors to choose domestic options due to familiarity, trust, or patriotic reasons
Home preference in stock market investments has decreased with globalization.
A preferência por investimentos no mercado nacional diminuiu com a globalização.