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holistic marketing approach

[/hoʊˈlɪstɪk ˈmɑrkɪtɪŋ əˈproʊtʃ/]
nounpl: holistic marketing approaches
abordagem de marketing holística
1. A comprehensive marketing strategy that considers all aspects of a business and its relationship with customers, integrating all marketing channels and touchpoints to create a unified brand experience
The company adopted a holistic marketing approach that integrated social media, email, content marketing, and customer service.
A empresa adotou uma abordagem de marketing holística que integrou mídia social, email, marketing de conteúdo e atendimento ao cliente.
2. A philosophy of marketing that views the organization as an interconnected whole rather than separate departments
With a holistic marketing approach, every department contributes to the overall customer experience.
Com uma abordagem de marketing holística, cada departamento contribui para a experiência geral do cliente.
Synonyms
integrated marketing strategycomprehensive marketing approach360-degree marketingunified marketing strategy
Antonyms
fragmented marketing approachsiloed marketing strategycompartmentalized marketing

Regional Variations

General Brazilian
abordagem de marketing holística
Most commonly used term in Brazilian business contexts
São Paulo
estratégia de marketing integrada e holística
Often expanded with 'integrada' in corporate settings
Portugal
abordagem holística de marketing
Word order slightly different from Brazilian Portuguese

Related Idioms & Phrases

thinking outside the box
big picture perspective
connecting the dots
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