highlight features
[/ˈhaɪlaɪt ˈfɛtʃərz/]
noun phrase / verb phrase
recursos em destaque / características principais
1. The most important or attractive characteristics or functionalities of a product, service, or item that are emphasized or brought to attention
The highlight features of this smartphone include a high-resolution camera and long battery life.
Os recursos em destaque deste smartphone incluem uma câmera de alta resolução e longa duração de bateria.
2. To emphasize or draw attention to the key aspects or selling points of something
We need to highlight features that differentiate our product from competitors.
Precisamos destacar as características que diferenciam nosso produto dos concorrentes.
3. To mark or illuminate text, data, or visual elements to make them stand out
Click to highlight features in the document that need revision.
Clique para destacar os trechos do documento que precisam de revisão.
In both Brazilian and American business contexts, 'highlight features' is essential marketing language used extensively in product launches, advertisements, and sales presentations. In Brazil, this phrase is particularly common in tech and e-commerce sectors. The concept emphasizes competitive differentiation and consumer appeal, reflecting modern commercial communication strategies.
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