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hashtag

[/ˈhæʃtæɡ/]
nounmasculinepl: hashtags
hashtag
1. A word or phrase preceded by the hash symbol (#) used on social media to identify messages on a specific topic or to increase visibility of a post
She used the hashtag #MondayMotivation to share her inspirational post.
Ela usou a hashtag #MondayMotivation para compartilhar seu post inspirador.
2. The hash symbol (#) itself when used in this context
Don't forget to add a hashtag to your tweet.
Não se esqueça de adicionar uma hashtag ao seu tweet.
Synonyms
hash symbolpound sign (in social media context)

Regional Variations

General Brazilian
hashtag
Widely used and understood; often kept in English form
São Paulo
hashtag / etiqueta
Both forms used; etiqueta is a more formal Portuguese alternative
Portugal
hashtag / cardinal
Hashtag is predominantly used; cardinal is a literal Portuguese alternative for the # symbol

Related Idioms & Phrases

trending hashtag - a hashtag that is being used frequently and appears prominently on social media platforms
hashtag activism - social activism conducted primarily through social media using hashtags
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