1. A tough, uncompromising approach to negotiation where parties refuse to make concessions and use aggressive tactics to achieve their objectives.
The company engaged in hardball negotiation tactics to secure the best contract terms.
A empresa adotou táticas de negociação dura para garantir os melhores termos do contrato.
2. A negotiation style characterized by inflexibility, pressure tactics, and a win-lose mentality rather than seeking mutual benefit.
Their hardball negotiation approach alienated potential partners.
A abordagem de negociação dura deles afastou potenciais parceiros.