1. A business approach that combines global reach with local relevance by adapting global products, services, or strategies to meet the specific needs, preferences, and cultural contexts of local markets
The company's glocalization strategy allowed it to maintain brand consistency worldwide while tailoring products to regional tastes.
A estratégia de glocalização da empresa permitiu manter a consistência da marca globalmente enquanto adaptava produtos aos gostos regionais.
2. The practice of making global operations more locally relevant and responsive to regional differences in culture, economy, and consumer behavior
McDonald's uses a glocalization strategy by offering different menu items in different countries.
O McDonald's utiliza uma estratégia de glocalização ao oferecer diferentes itens de menu em diferentes países.