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gestão reativa

[ʒɛʃ'tɐ̃w rɛ'a.tʃi.vɐ]
nounfemininepl: gestões reativas
reactive management
1. A management approach that responds to problems and crises after they occur, rather than preventing them proactively
The company's reactive management resulted in frequent operational disruptions.
A gestão reativa da empresa resultou em interrupções operacionais frequentes.
2. A business strategy focused on addressing immediate issues and firefighting rather than long-term planning
Reactive management is less effective than strategic planning.
A gestão reativa é menos eficaz do que o planejamento estratégico.
NYC Slang
firefighting management / crisis mode
Synonyms
gestão de crisegestão defensivagestão operacional imediataabordagem reativa
Antonyms
gestão proativagestão estratégicagestão preventivagestão planejada

Regional Variations

General Brazilian
gestão reativa
Standard usage in business and organizational contexts
Portugal
gestão reativa
Standard usage, commonly used in corporate management discourse
Business Portuguese
gestão por reação / management by reaction
Alternative formal expression emphasizing reactive nature

Related Idioms & Phrases

apagar incêndios (to put out fires)
estar sempre correndo atrás (always running behind)
gestão de emergência (emergency management)
abordagem de curto prazo (short-term approach)
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