1. The use of a trademark or brand name as a common descriptive term for a general category of products or services, rather than as a specific brand identifier
The generic use of 'kleenex' to refer to any facial tissue is a common example of trademark genericization
O uso genérico de 'kleenex' para se referir a qualquer lenço de papel é um exemplo comum de genericização de marca registrada
2. In linguistics, the application of a word or term in a broad, non-specific manner applicable to a whole class of things
The generic use of 'man' to refer to all humanity has become controversial in modern English
O uso genérico de 'homem' para se referir a toda a humanidade tornou-se controverso no inglês moderno