1. A blanket approval or support given to someone or something without specific conditions or limitations
The board gave their general endorsement of the new marketing strategy.
O conselho deu seu endosso geral à nova estratégia de marketing.
2. In legal/financial contexts, an endorsement on a negotiable instrument (check, promissory note) that does not specify a particular payee
A general endorsement on the check allows anyone to cash it.
Um endosso geral no cheque permite que qualquer pessoa o cobre.
3. A broad statement of support or approval from an influential person or organization
The celebrity's general endorsement of the candidate boosted his campaign.
O endosso geral da celebridade ao candidato impulsionou sua campanha.